One of the big challenges in product launches is communicating the value of what we are releasing.  Sometimes we get too flowery I think.  So let me take a non-marketing approach and try to capture the value in a sentence or two.

"WordPerfect Office was always a good suite.  With X4 we made the office suite better and on top of that added a bunch of other tools that people are currently paying hundreds of dollars for."

To get more specific:

For a better suite, we:

• started with the core applications (word processor, spreadsheet, presentations, with other additions in different bundles)
• made them more compatible with new formats (like ODF and the newest Microsoft ones) so you can share more easily
• made it more compatible with Vista (so that it works better with newer PCs)
• made certain workflows better
• fixed customer specific bugs

And the other tools we add for free:

• PDF output out of each of the applications -> Full Acrobat is $399 and this is the most used functionality in it
• Redaction tools -> People pay tens to hundreds of dollars
• OCR to bring in and recognize text in scanned documents -> Again, people pay over $100 for this functionality
• A digital notebook -> I have seen from $49 to $99
• Online collaborative applications like eMail, calemdaring, and storage -> I have seen from free to $5 per month
• Templates, 8000 clipart photos, etc that are again hundreds of dollars
• A free starter edition of a Business Intelligence tool

So, what do you think of X4? And what do you think of my approach to marketing?