Social media continues to get people's attention - "How do we leverage FaceBook?", "Should we post customer reviews?", "What is Twitter?" are all things being discussed around board tables across many organizations.  This site is one aspect of our approach into social media.  And, I must say, there has been a lot of good feedback for us.  So, I am always interested in seeing how other social approaches can help us get the word out on WPO (because my marketing budgets are a bit lower than Microsoft's unfortunately).

As part of collecting more detail, a buddy at Corel forwarded me the article below - "Social Media for Lawyers".  It was a pretty balanced piece with some good links to other articles written especially for lawyers.  But, I believe the concepts are applicable to other verticals. 

I think things like Communities add a lot of value.  But, I have a harder time understanding the value of Twitter.  I have been a member for a while and while I admit that it was good when I was at a tradeshow to follow people's thoughts/opinions on presentations in real-time (and I did start to "follow" one analyst who had some great thoughts) I haven't been very active with it (because I didn't see the return for my efforts).  But maybe I am just missing the critical mass around a specific topic to make me return more frequently.

Regardless, here is the article for you to check out.  It is probably a 10 minute read and will take you from the basics of Twitter to how you can use it to your advantage (if you visit some of the links).  I hope you enjoy it.  And don't be afraid to just tell me I don't get it (but please tell me why, so I can learn).

http://thelegalintelligencer.typepad.com/tli/2009/03/to-friend-or-not-to-friend-social-media-for-lawyers-part-4-twitter-for-lawyers.html 

Cheers,

Jay