QP Naming Help defective

From QPX8 Help:
To attach a macro to a keystroke
1. Select the starting cell of the macro.
2. Click Insert Name Name cells.
3. In the Name box, type ' (an apostrophe) and \ (a backslash), followed by a letter of the alphabet.
4. Click Add.

The apostrophe prevents the scheme from working.
Without it, all is well.